A Fresh New Brand, Site, and Materials
The Challenge
This small online travel site needed a distinct brand and an aesthetic website to match that would inspire trust and the vacationing spirit all at the same time. The site needed to compete with the larger travel websites while still communicating its specialty areas of golf and Las Vegas travel. It needed prominent spots for features and familiar elements from competitor sites.
The Solution
The logo communicates an excitement for travel and the spirit of adventure is both its imagery and colors. Building on the logo, the site uses vibrant images and direct call-to-actions to interest any traveler, specifically featuring the all-in-one search tool on the home page. Golf and Las Vegas are key highlights in the drop downs and home page banners.
Designing a Travel Site for Every Vacationer
High Click-Throughs
Simple navigation, large images, and call to actions were the recipe for a high click through rate for unique visitors to the website
Built with Heart
A consistent look and message linked the logo and the website, giving the TravelNak brand a lot of heart
Unified Messaging
Marketing materials mimicked the website and logo, unifying all sales efforts with the feel and familiarity of the website
