Designer Swimsuit Brand

The Challenge:

This designer was launching a line of high-end, classically inspired swimsuits. She wanted her logo to be a bold statement that would introduce her quality products. It was also important that the developed branding would look good in a horizontal format for price tags on the merchandise.

The Solution:

This logo and brand is reminiscent of other historic designer brands with an emphasis on the nautical colors of royal blue and antique gold. The horizontal layout allows for prominent placement on pricing tags, and the modern styled font will allow for a classic, ageless brand.